Our distribution partner Ideal Bathrooms is all set to support our brassware growth ambitions after a positive session at our London Design and Specification Centre.
Eight members of their external sales team attended to build their knowledge of our brassware offer, especially our taps and showers ranges.
They were supported by ten colleagues from Ideal Standard’s UK sales, marketing and product teams, as well as Micol Montalto, Product Director Fittings, and Zheglov Konstantin, Product Manager Fittings, from our group business.
The meeting was also an opportunity to launch a commercial sales plan to get our brassware into more retailers across the UK, with the aim of an extra 100 by the end of 2024.
Following a number of presentations, our Ideal Bathrooms partners were able to see the products for themselves in our LDSC installations.
Channel Director Adam Evans said: “It was great to welcome Ideal Bathrooms’ external sales team to the LDSC and tell them all about our brassware ranges.
“I think everyone from both our businesses could see the potential for growth in our taps and showers, and, as always, this was really helped by being able to show them off in such a fantastic setting.
“We’re all looking forward to working together and expanding our brassware sales over the coming years.”