The Armitage pop-up is to become a long-term installation, with new displays and investment in infrastructure.
Scores of customers have been hugely impressed by seeing our products in person since the exhibition opened last summer and have enjoyed the factory tour (pictured below) that many have taken advantage of during their visit.
Although it was initially planned to last a few months, the success of the pop-up has led to it being retained and developed with more displays to come.
These include new healthcare installations in the existing non-residential area, including the new Markwik 21+ healthcare shower panel and Markwik 21+ Comfort sequential mixer, which are both due to launch in the summer.
Investment in the infrastructure of the pop-up includes working with our maintenance team to regulate the temperature of the space and reduce noise too.
Trade Marketing Specialist Tom Nash said: “The feedback we’ve had from customers since the pop-up was launched has been so positive that keeping it was the obvious choice.
“That means we will soon be installing new displays and are working with our maintenance team and trusted suppliers to make what is essentially an industrial space more comfortable for visitors.”
To find out more about booking the pop-up space, contact Tom at tnash@idealstandard.com