Villeroy & Boch was represented at a leading international hospitality design event in Cannes, with a focus on building meaningful partnerships and exploring the future of high-end design.
Attending BOND Five Star, a number of colleagues from across the business engaged with designers and industry leaders from across the global hospitality sector.
Set against the backdrop of the French Riviera, the event provided an opportunity for in-depth conversations around design, innovation and the role of heritage brands in shaping modern spaces.
A&D Channel Director Jason Cadman said: “This was exclusive gathering of the most influential minds in hospitality design. held over two days with more than 20 meetings, many hours of meaningful conversations and a format built around genuine connections.
“I’m grateful to have shared ideas, perspectives and many laughs with such an inspiring group of people, aligning our brand with the most iconic hotel brands and designers across the world!
“After the event is where the hard work begins, building on the connections and arranging follow up meetings with clients to stay front of mind for their future projects.”
Ash Burtoft, Global Key Account Manager – Hotels, said the experience stood out for the quality of interaction and shared ambition across the industry.
“There’s something uniquely inspiring about discussing the future of high-end design while overlooking the Mediterranean,” he said.
“What really stood out was moving beyond small talk to build genuine partnerships with people who are just as passionate about quality design as we are.”
As part of the programme, attendees also visited La Malmaison, where an exhibition by Carole Benzaken offered a different perspective on design and creativity.