Launch packs for i.life which is being rolled out to City Plumbing showrooms across the UK have been getting a brilliant response from store teams.
The marketing packs were created to support the showroom roll-out, with more than 300 being sent out.
Each one includes an i.life branded presentation box, i.life reusable coffee cup gift, ‘Take a break and get to know i.life’ hot drinks and snack pack, i.life USB containing brand videos and training material, i.life A+S range overview leaflet, sales incentive details and a RimLS+ vinyl sticker.
These were accompanied by a letter from National Account Manager Liam Pryszlak introducing the ranges, incentive and our promotional plans, as well as an Ideal Standard contacts matrix.
Liam said: “We are launching i.life A+S into City Plumbing showrooms this year and the new product will be in their new brochure along with up to 250 displays across their showroom network.
“We wanted to launch the new product a little differently this time around so we had the idea of sending out the i.life launch packs.”
He added: “The feedback has been great and the showroom managers have really taken well to the information in the packs along with the small gift of an i.life reusable and sustainable folding coffee cup!
“This is the first of numerous launch and marketing activities we have to support this launch in 2022 and we are really excited to see this drive sales of i.life.”