Our Ceralife portfolio has expanded with the launch of the new Ceralife O and C collections, bringing together contemporary design, sustainability, outstanding performance and everyday practicality.
Designed by renowned designer Roberto Palomba, the new collections have been developed to offer stylish, high-quality ceramic solutions that complement a wide range of bathroom aesthetics.
Created to work seamlessly alongside the i.life ranges, Ceralife O and Ceralife C provide customers with the opportunity to create beautifully coordinated bathroom spaces, combining ceramics and brassware for a complete, design-led solution.
Ceralife O takes inspiration from the natural world, featuring soft organic curves and flowing lines that create a warm, harmonious feel. Its elegant simplicity brings a sense of calm and balance to the bathroom environment.
Ceralife C offers a more contemporary expression, combining crisp geometric forms with softened edges to deliver a bold yet timeless aesthetic that works across a variety of interior styles.
To support teams in presenting the new collections to customers, Ideal Standard has developed a range of training and sales resources, including a dedicated training deck, sales presenter and pricing materials.
The new range is now available in the UK, with further marketing activity planned, including updates to the Essentials brochure and a dedicated Ceralife campaign and brochure.