The power of having products on prominent display is demonstrated by this part-finished installation of ALU+ in a home near Leeds.
The customer was encouraged by their bathroom installer to visit one of the CPS branches in the city where they picked out the striking Rose finish for their shower and taps.
The ALU+ Silk Black and Rose finishes have been installed in hundreds of CPS showrooms nationwide (see below) as part of a major refit across the merchant’s estate, which started last summer.
With ALU+ being our Close The Gap focus for this edition, sales colleagues are being encouraged to contact their retail and trade customers to secure orders for our ALU+ display boards.
The three existing ALU+ finishes are proving popular with installers and homeowners, and will be complemented by the new Bronze and Chrome finishes launching next year.
Regional Account Manager Guy Overton said: “This installation shows the importance of having products on display and merchant and retail colleagues who are trained in our products.
“We’ve supplied this via CPS in Leeds Crossgates which is one of our larger accounts in the City Plumbing showroom estate and one of nearly 300 of their locations where ALU+ is on display.
“This customer was able to touch and feel our ALU+ range and envisage how it would look in their home, which has obviously clinched the sale and is looking great now installed!”
Read about how this activity is supported by advertising campaigns via the link below.