Island Bathrooms has become the second showroom to launch a flagship Atelier Collections display after unveiling a new dedicated retail area in its Salisbury store.
The collaboration further solidifies a 25-year relationship between Ideal Standard and Island Bathrooms, with the new 47m² dedicated retail area now open.
Formed more than 40 years ago, family-run Island Bathrooms is one of the largest bathroom showrooms in the South West of England, and has locations in Bournemouth, Wiltshire and Salisbury.
The unveiling of the new Atelier retail area was celebrated at a grand opening event, offering customers a first chance to see the products in person.
The space has been curated by Ideal Standard’s Chief Design Officer and co-founder of Palomba Serafini Associati, Roberto Palomba, working closely with Island Bathrooms to give customers a stunning space in which to view the products.
Adam Evans, Channel Director (Retail), said: “For over 25 years, we’ve been working closely with Island Bathrooms to provide the highest quality in bathroom products.
“It’s a pleasure to continue strengthening our partnership, through the launch of a new dedicated retail space for our premier Atelier Collections.
“The showroom is a fantastic space, showcasing some incredible Ideal Standard products and providing an immersive experience for customers.”
David Lees-Bell, Director at Island Bathrooms, added: “We have a great relationship with Ideal Standard and this latest development is a testament to the strength of that partnership.
“By becoming a flagship Atelier Collections showroom, we can continue to work closely with Ideal Standard and provide the best possible experience for our customers.
For more information on the new flagship Ideal Standard showroom at Island Bathrooms, read their blog.
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