A visit to our London Design & Specification Centre has once again helped win over a potential customer that has only worked with our brands on a limited basis.
The visit formed part of a renewed focus by our Retail Team on engaging members of the PHG buying group, which represents a significant opportunity for both our Villeroy & Boch and Ideal Standard brands.
On this occasion, the team welcomed representatives from Spinks, a Doncaster-based merchant with showrooms in Doncaster, Worksop and Leeds.
While the business has used Ideal Standard products to a limited extent in the past, it has not previously worked closely with our group business.
During their visit, the Spinks team received a full product presentation and showroom tour, giving them the opportunity to explore the breadth of the ranges and see the collections displayed in a premium showroom environment.
The response was extremely positive, with the team leaving keen to work more closely with the brands across both contract and retail business.
Regional Retail Sales Manager Matt Bell said the visit demonstrated the impact the London showroom can have when introducing potential customers to the full brand offer.
“As part of our renewed activity with the PHG buying group, it was a pleasure to welcome Spinks, who are a major player in the bathroom contract and retail sector,” he said.
“Having used Ideal Standard to a limited degree over the years, a visit to the LDSC and an in-depth product presentation has left them keen to display the V&B Premium and Express Collections, and Ideal Standard Atelier Collections across their showroom and trade counter estate.
“This gives us a significant opportunity to grow the business in the east of England. I look forward to developing a strong relationship with them.”