Ideal Standard is helping those responsible for washrooms to create beautiful, sustainable environments in a new era of hygiene with its holistic portfolio of design and performance-led commercial products.
The manufacturer has launched a new interactive washrooms brochure and solutions finder, enabling architects and designers to quickly input their requirements and instantly receive tailored information about which products will best suit a project’s needs.
Ideal Standard’s innovative, award-winning commercial ranges have been developed to give specifiers everything they need to create more hygienic spaces that are sustainable, comfortable and elegant. Perfect for all types of hotels, these products will meet the daily, practical needs of the modern end-user in a post-pandemic world.
Ideal Standard has brought various hygiene-led innovations to the market, most recently Intellimix. Designed to dispense both soap and water with every use and with the option to display timed handwashing instructions, Intellimix is touch-free, guaranteeing improved hygiene in all washrooms. Ideal for high-traffic environments, such as hotels, the fitting significantly lowers running costs while being sustainable and reducing waste.
To learn more about which solutions are best suited for a washroom project, use Ideal Standard’s new interactive washrooms brochure and solutions finder.
This article first appeared on the SPACE website and can be read here.
It forms part of a major group-wide PR, sales and marketing campaign which has been running for one month and continues until the end of December, targeting architects, designers, fit-out contractors and hotel and commercial office facilities management.
The campaign features a full mix of channels to get the message out as widely as possible, which include adverts online and in print in the architectural, design, hotel and office fit-out and facilities management publications.
It also features emails and newsletters to subscribers to these publications, emails to our own IdealSpec subscribers and PR features through the trade press and social media activity on LinkedIn and Twitter
Non-residential Marketing Manager Anil Madan said: “Our proposition is as the washroom experts Ideal Standard and Armitage Shanks have ‘Redefined Hygiene’ through great hygiene innovations and beautiful design.
“People can learn more by downloading our new interactive washroom brochure which includes an easy to use ‘washroom solutions’ finder.
“It’s perfect for giving specifiers a taste of what we can provide product wise to suit a range of installation scenarios.
“Once they’ve gone through this they can then make an enquiry to get more info from our team directly through the brochure. Simple and hassle free!”
Results so far for the UK have been impressive, with more than 3,000 visits to the dedicated IdealSpec Hygiene Redefined campaign and 105 interactive brochure downloads as of this morning