Armitage Shanks and Ideal Standard teamed up with Ideal Bathrooms to showcase key ranges at this year’s NMBS Exhibition in Coventry.
Held over two days at the Coventry Building Society Arena, the event is the UK’s leading exhibition for independent building, timber, plumbing and hardware merchants. This year’s exhibition featured 301 exhibitors and attracted 1,230 visitors from 649 member companies.
The stand highlighted our Doc M offering for compliant, accessible washroom installations, with the silk black pack on display drawing significant attention from visitors. Also showcased were i.life ranges, including the new i.life E shower toilet
Hot off the press for the event was Ideal Bathrooms’ dedicated Doc M brochure, featuring ‘blue lorry’ icons to indicate the packs they hold in stock. The brochure was particularly well received, with visitors commenting on the clarity of information and the breadth of stock available.
Across the two days, the team generated 114 scanned leads, many relating to Ideal Standard and Armitage Shanks products for follow-up.
The stand was manned by members of the Ideal Bathrooms sales team, with Key Account Manager Nicky Betts representing our brands, supported by Lee Thomson on the second day. Together, the team engaged visitors and demonstrated how the partnership supports customers with both product expertise and reliable supply.
“I was amazed at the scale of the exhibition and how busy it was, especially on the first day from the moment the doors opened,” said Nicky.
“Working in partnership with Ideal Bathrooms, we were able to showcase not just the strength of our Doc M and i.life ranges, but also how we can support customers with strong availability and clear, practical product information.
“Attendance at the event with Ideal Bathrooms reinforced the strength of the partnership and the value it brings to customers across the merchant sector.”
Nicky and Lee are pictured, top.