Trade colleagues engaged with a wide range of showroom managers and key stakeholders at a major event for one of our biggest trade customers.
With a strong position in the main conference hall, the team spoke with showroom managers, as well as category, commercial and marketing teams, building valuable connections and opening up new opportunities for collaboration.
Follow-up meetings have already been secured with key contacts in the marketing team to continue these discussions.
The event provided an effective platform to showcase the breadth of the i.life range, including i.life O, B and S, alongside newer additions such as i.life E and Alu+.
Of these, i.life E proved to be a standout, attracting consistent interest thanks to its competitive positioning and strong showroom appeal.
Many attendees expressed interest in featuring the product in their showrooms and requested further information to support live customer quotes.
Alu+ in the bronze finish also generated significant attention, with several visitors highlighting its potential as a contemporary alternative to existing finishes in showroom displays.
Key Account Manager Andrew Long said: “Conversations weren’t just about products; they were about how we help showrooms sell.
“The margin support really attracted attention, giving teams more confidence to specify Ideal Standard, and it was great to connect people with their local reps to keep those relationships moving.”
Pictured, left to right are Andrew Long, Alex Hooley, Gemma Reynolds and Natalie Sartain