A new email newsletter has gone live to help keep the business front of mind in the distribution channel.
Entitled “Word On The Suite”, the quarterly update features Ideal Standard business updates, NPI announcements, events, literature and collateral launches.
It is sent it out to external and internal sales teams who work for Ideal Bathrooms, Smiths-Briten and Robert Lee, with the aim of engaging readers with our company, keeping them in the loop of what’s going on with us and supplying them with links to useful literature.
Key Accounts Manager Nicky Betts said: “The aim of the newsletter is to pull together all the useful news updates that are relevant to our distribution partners in one handy place.
“We’ve already had some positive comments from recipients and it’s working well as something they can have to hand on their mobile or tablet while they’re talking to customers.”