Hundreds of installers have been learning new things about Ideal Standard after visiting our stand at InstallerSHOW this week.
The hugely popular event, which welcomed 20,000 people from Tuesday to Thursday at the NEC, Birmingham, with our trade team present on a large, eye-catching stand.
The aim was to champion our Singular philosophy and cross-category solutions, and to promote several of our new ranges, our Singular Configurator tool, the Armitage Shanks light commercial range and our brassware too.
Head of Trade Alex Hooley said: “InstallerSHOW has been a great event and a brilliant opportunity to engage with installers.
“This has been a chance for them to get hands-on with our products and find out about our new ranges, such as Alu+, Eurovit+ furniture and T25+ showering, which all went down really well.
“We also had quite a bit of feedback that installers were surprised to learn about product categories they don’t know we can supply, which is where our Singular phliosophy is having an impact.
Visitors to InstallerSHOW were pulled into the stand by the Scalextric fastest lap challenge (below).
And there were plenty who went away happy after winning Ideal Standard products by spotting “mini loos”that has been hidden around the venue in our “Find the loo” competition.
