Ideal Standard taps are going on display across the entire Graham showroom estate for the first time.
The introduction of our new “Super Six” collection in 2018 and a subsequent sales and marketing drive has coincided with the plumber’s merchant reviewing its brassware category across the business.
As a result, new displays have been rolled out across Graham’s 23 showrooms nationwide and it is expected this will help with our aims to increase our share of the brassware and RMI (repair, maintenance and improvement) markets.
Ilika Copeland, Channel Marketing Manager – Trade, said: “This is the first time we have been in showrooms nationwide for the brassware category for many years.
“We were pitching the brassware collection for the whole business from earlier this year. They have been looking at their brassware category and as part of that we are on display in all their showrooms, with only a handful of other brands.”