Our core residential tap ranges are being promoted to installers during Plumbase events at major sports stadia across the UK this summer.
As part of the national merchant’s Super8 networking events, we have already been to Headingley in Leeds and Old Trafford in Manchester this month.
Six further events will take place in September in north and south west London, Birmingham, Bristol, Edinburgh and Newcastle.
The events also feature a stadium tour and a Q and A with a sports star who plays at the ground.
Ideal Standard is one of a limited number of Plumbase customers selected to attend the events and talk to installers and other customers about our product ranges.
Our stand features 30 taps from the Concept Air, Tesi, Ceraflex, Ceraline, Calista and Tempo ranges, as well as The Big Turn On game to attract visitors.
Key Account Manager Dean Annetts said: “This is the first time in a few years that Plumbase has held live events and the idea of engaging with installers in a sporting environment is a really good one.
“We’re looking forward to working with Plumbase to help them grow their Ideal Standard sales and strengthen our relationship with them.”