As covered in the last edition of the Bubble, the UK internal kick off of the Atelier Collections was held at the London Design and Specification Centre last month.
The Atelier Collections are our biggest launches of the year, designed to elevate the Ideal Standard brand by reconnecting with our strong history of design.
Our Chief Designer, Roberto Palomba’s talk at the Atelier Collections launch has now been made into a short video.
In it, he speaks about the design philosophy that he has brought to the Atelier Collections, the designers that have inspired him and how he has taken the essence of iconic Ideal Standard designs to create the new ranges that will launch in the UK and Ireland in May this year.
The five minute video is below.