The latest edition of the annual Display The Ideal brochure is hitting showrooms nationwide in the coming weeks.
With an updated design which reflects the company’s new brand guidelines, it features configurations from Concept Air Cube, Concept Air Arc, Concept Space, Concept Freedom, Tesi, Tempo and Studio Echo, as well as brassware, mirrors and accessories.
Display The Ideal gives layout suggestions and product lists to enable easy ordering for branch managers and others with responsibility for displays.
The aim is to earn the greatest possible share of the showroom estate to win business from installers and consumers.
The brochure will shortly be distributed to independent showrooms and our distribution partners, Ideal Bathrooms, Smiths-Briten and Robert Lee.
Marketing Communications Manager Melissa Hancocks said: “Display The Ideal is a really useful tool for showroom managers and helps them to visualise how Ideal Standard products would look in their showroom.
“Our objective with this brochure is to get as much floorspace as possible in showrooms. Having more visibility of our product is important because generally people will buy what’s on display in a showroom because they can see it and feel it.”