Our forthcoming premium design range – the Atelier Collection – is being showcased in a prestigious exhibition and installation in Italy, as part of a partnership with the leading interior design and lifestyle magazine Elle Décor.
Ideal Standard products feature strongly in the “IperHotel”, created by Ideal Standard International Chief Design Officer Roberto Palomba and his partner Ludovica Serafini for this year’s Elle Décor Grand Hotel.
Now in its fifth year, Elle Décor Grand Hotel is an annual exhibition and installation in Milan which is dedicated to hospitality.
The 2020 showcase is very different to its predecessors, being virtual and sending “a message to the hotel world balancing reality and poetic licence to explore new approaches to hospitality post-Covid”.
It features furniture, décor and accessories from a range of design brands, including the Conca basin and Joy brassware from the Atelier Collection, as well as our Idealrain shower in the spa and wellness area.
UK Marketing Director Katie Cope said: “Working with Elle Décor is a strong partnership and one that we will be building on in the UK as we launch Atelier Collection.
“This group-wide initiative will gain strong exposure for our brand in the global architecture and design community and gives a view of the beautiful designs that can be achieved with the Atelier Collection as showcased in the spa and suite of the Grand Hotel.”