The autumn-winter promotional campaign for Atelier Collections will swing into action next month with a major investment across print and digital media.
A wide variety of activity is planned to raise the profile of the ranges among key audiences, including architects and designers who are the key to specification in projects of all sizes.
It will also target consumers in the next phase of our retail strategy, which has already seen showrooms commit to huge numbers of displays in a “truly overwhelming” response to Atelier.
Trade Marketing Specialist Jenny Wilson Smith said: ”Now displays are being confirmed and installations planned we are continuing to focus on creating awareness across the architecture and design and retail channels with print and digital advertising.
“Quarters three and four will see consumer activity kick in to continue to create awareness, lift our brand and drive footfall into our retail showrooms.”
The architecture and design element of the campaign will see print and digital advertising with influential platforms such as Space, Dezeen and Sleeper, as well talks online and in person by Roberto Palomba.
Consumers are being targeted through publications including Elle Decoration, World of Interiors and House & Garden, as well as their digital platforms and the kitchens and bathrooms news media.