You’ve seen the “Close The Gap” presentation during our recent town hall. Today, we’re reinforcing the importance of this initiative with a reminder of the key messages, before focussing on the individual areas in subsequent editions of The Bubble.
Close The Gap is a co-ordinated sales and marketing push built to accelerate five key categories or ranges – and everyone across the business can play their part.
The initiative will support the development of effective collateral, promotions and priorities so the relevant products get maximum visibility.
Each of the five pillars will be supported with some or all of the following: Digital campaigns (social media, display advertising, email); digital and printed content; point‑of‑sale materials for showrooms and trade counters; showroom displays designed to engage visitors; trade events where the products can shine.
Marketing Director Leanne Martin said: “We’ve identified our five focus areas where we believe we can significantly increase our market share, and now marketing and sales are pulling together the materials, campaigns and goals needed to showcase them.
“Everyone across the business can tap into the assets, share the digital campaigns and reinforce the message in their day‑to‑day roles.”
The five areas of focus are as follows:
Look out for more detailed articles about Close The Gap in future editions of The Bubble.