Our Close The Gap Showering initiative will be supported by several multichannel digital marketing campaigns across Google, Instagram, Facebook and Pinterest, beginning in September.
The campaigns will focus on both Ideal Standard and Villeroy & Boch brands individually and will drive traffic to the landing pages on our respective websites.
Examples of digital assets being used in the campaigns can be seen above.
They will target two key customer groups: architects and designers to drive specifications and future pipelines; and consumers to raise awareness and drive footfall into our showroom network.
Digital Marketing Specialist Shardee Manzouri said: “This is a very significant campaign across the key digital platforms over the next three months.
“Web and social media advertising have incredible targeting functions which will enable us to ensure we’re reaching the right people with the right messaging and images to ensure maximum impact.”
Products focused on will be as follows:
- Ideal Standard – Alu+, Solos and Ceratherm T25, T25+ and T25M
- Villeroy & Boch – Easybox built-in solutions and Infinity showers, as well as supporting the retail displays offering with Liberty, Dawn, Subway 3.0, Loop & Friends
Go live timings by platform and product are as follows:
- September – Alu+
- October – Solos and Infinity Showering
- November – Ceratherm T25, T25+, T25M and Easybox.
- September – Alu+, Solos and retail display showers.
- November – Ceratherm T25, T25+, T25M
- September – Alu+, Solos
- October – Infinity showering
- November – Easybox and Ceratherm T25, T25+, T25M
- September – Ideal Standard showering and Alu+
- November – Villeroy & Boch showering
Customers in the trade and retail channels will be supplied with digital assets including imagery, banners, social media posts to push out to their own networks.