Our new Memphis collection – from the Villeroy & Boch Dining & Lifestyle ranges – has been given a prominent launch platform in one of the world’s most prestigious retail environments.
Throughout September, Harrods customers can explore the bold and contemporary Memphis dinnerware on the third floor lift landing, in addition to the brand’s permanent concession within the store.
The Memphis range is characterised by vibrant colours, playful patterns and striking individuality, inspired by the bold colours and geometric patterns of the 1980s.
The display forms part of a significant marketing investment by the business, aimed at maximising visibility for this key new collection in the UK.
By positioning Memphis in a high-footfall area of the store, the aim is to ensure the range is seen by a wide cross-section of Harrods customers.
Nikki Martin, UK & Ireland Retail Manager, said: “This is a significant investment by the business to showcase our new Memphis collection in one of London’s most iconic stores.
“It has represented a major focus of our marketing spend, and it has taken a huge effort across multiple teams – from visual merchandising to marketing and brand – to make it happen.”
She added: “Harrods is renowned for its exacting standards, so this was a real test of coordination and quality, with every detail carefully reviewed and approved.
“I’m grateful for the way everyone came together to deliver such a strong presence for our brand in this legendary luxury store, and we look forward to seeing this investment translate into sales and greater exposure.”
Photos of the permanent concession area in Harrods can be seen below.
