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A new B2B incentive promotion has launched to support sales of Villeroy & Boch taps and showering within the retail showroom channel.

Running now until the end of April, the promotion is open to all Villeroy & Boch showrooms and is being actively supported by key distribution partners RO Arnold and Abacus, who are promoting the incentive through their websites and newsletters.

Under the promotion, showrooms placing qualifying orders for Villeroy & Boch taps and showering products with a minimum spend of £400 (RRP) will receive a One4all shopping voucher. Voucher values increase in line with order value.

Fabrizia D’Autilia, Trade Marketing Manager, said: “This incentive is a simple way to support our showroom partners and keep the focus on taps and showering.
“With Arnolds and Abacus closely involved, it also helps us maintain clear visibility of performance and ensure rewards are managed smoothly.”