A new bespoke selling kit which highlights our Atelier Collections has proven popular with one of our key retail partners.
As part of campaign with Beggs & Partners, which has seven branches in Northern Ireland and five in England, marketing and PR assets have been developed to promote our products.
They include key messaging and points from across the Atelier Collections, some wider background on the collections and some suggested social media post text with accompanying images and video.
The kit is part of a campaign to drive their social media traffic and help convert it to footfall into Beggs & Partners showrooms and to encourage them to buy from the retailer.
Gerard Crane, Channel Director for Ireland, said: “This is an excellent collaboration between Ideal Standard and Beggs & Partners, and it shows what we can achieve when we work together.
“The feedback is that enquiries about Atelier products are being made as a direct result of what we’re doing but it’s also great for our relationship with Beggs & Partners, who are important to our retail strategy.”
A social media video from the selling kit can be seen here.