The exciting new addition to Atelier Collections – Joy Neo – is launching this month.
Designed by Roberto Palomba, this range extension represents an evolution for brassware, combining features from the more contemporary and cylindrical Joy collection with classic, square design elements, with both cross and lever-handles.
The result is a highly versatile and sophisticated range of fittings that can be perfectly combined with neo-classical ranges like the new Calla basins but also with more minimalist ceramic lines, like Extra.
UK Brassware Product Manager Ash Smith said: “Joy Neo fits nicely into the space between the initial Joy products and the top end Conca brassware, with some design touches that will ensure it lends itself to both traditional and modern markets.
“It has a very broad offering for a range extension so we feel Joy Neo has a lot of potential to take market share in areas where we don’t have a huge presence at the moment.”
Joy Neo offers a comprehensive variety of pieces, including single lever basin mixers, dual control basin mixers, wall-mounted basin mixers and three-hole basin mixers as well as different bath and shower products. It will be immediately available in chrome, with the Magnetic Grey finish available from May.