A drive to boost brand awareness and develop leads on LinkedIn is proving a huge success, one year since it was launched.
Colleagues are being encouraged to post regularly on the social media channel to promote Ideal Standard and Armitage Shanks to their networks.
In the first half of this year alone, about 180 posts have resulted in 4,000 engagements, such as likes, replies and shares.
Since the first group of 12 “advocates” took part in training with our PR agency Tangerine, the number has grown to 39 – with all colleagues being urged to join in.
Heading the leaderboard by some margin is Regional Retail Sales Manager Lee Thompson, with an incredible 1,678 engagement from 72 posts.
Trade Marketing Specialist Jenny Wilson Smith said: “Having a strong social media presence is an essential part of our sales and marketing mix as a business.
“Although our corporate accounts product content regularly, people on LinkedIn engage more with other people and harnessing the networks of our own employees is the best way of raising the profile of our brands and our products.
"Each like, share and comment makes a difference, not only because they are keeping us in the front of people’s minds but also because of the way social media algorithms work, ensuring our posts are shown to more people.
“Every one of these is an engagement with a potential customer which might not have happened without the efforts everyone is making, helping to build awareness and understanding of Ideal Standard’s offering and, ultimately, drive demand.”
Every week, the group of advocates is sent content suggestions to make it easier to come up with post ideas and to tie in with corporate priorities and campaigns, along with photos that can be used with them.
If you’re interested in becoming a LinkedIn advocate, please email Jenny at jwilsonsmith@idealstandard.com.