Our contemporary new showering range Alu+ – seen above at the London Design and Specification Centre – will launch this month.
The new collection stands out with its modern colour palette, practical features and strong sustainability credentials, with its design featuring elegant rectangular lines that are accented by the circular mixer, showerhead and hand spray.
Alu+ is available in three low-sheen finishes – Silk Black, Rosé and Silver – giving customers the option to play with colour in the same way as many of our taps now do.
Sustainability has been prioritised too, with Alu+ created from high quality recyclable aluminium made up of 84% recycled content.
Completely free from chrome, lead and nickel, Alu+ also features water saving technology, which is built into the entire range as the flow limiters restrict consumption to just 8 l/min for the hand spray and 12 l/min for the rain shower without impacting performance.
All plastic parts of Alu+ are made from high performance, drinking water compliant polymers to ensure water is never polluted with harmful plastics.
In fact, Ideal Standard is making sustainably conscious decisions throughout the full product lifecycle for Alu+, with all packaging being completely recyclable and free from single use plastics.
Alu+ also includes storage shelves and matching beauty bars, with mirrors and other storage solutions available in the same three colours.
Stacey Seagrave, Senior Product Manager for Non-Residential Fittings, said: “The new Alu+ range is a prime example of our commitment to reimagining material design and maximising recyclability.
“We hope that by delivering beautiful and functional yet also sustainable collections, we can set a new standard in bathroom design.
“Certainly, the collection received an overwhelmingly positive customer response when previewed at the Venice Aesth|ethics event, and again last week at the LDSC during Clerkenwell Design Week.”