The launch of Atelier Collections has been suppored by a huge PR and marketing push to generate a buzz in the specification and retail press.
As well as generating instant coverage, work has been ongoing to develop relationships with key lifestyle journalists and influencers.
This included sending 40 a bespoke Pasta Evangelists kits featuring a recipe from the Lombardy region of Italy to reflect Roberto Palomba and PS+A’s roots in Milan design heritage.
The initial reaction to the mailer was overwhelmingly positive, with several recipients posting their thanks on social media and others wanting to feature Atelier Collections in future.
Here’s a selection of articles that have appeared online so far.
Read the full RIBA Journal article.
Read the full Designerati article.
Read the full kbb review article.
Read the full Bathroom Review article.
Read the full Kitchens and Bathrooms News article.