Atelier Collections are getting a fantastic response from customers as the Retail Team looks to secure showroom partners for the new ranges.
The channel team have been busy taking our retail proposition to market nationally and are already signing up customers who want to display the stunning new products.
Developing a network of flagship retail showrooms is one of the key elements of the Atelier strategy, supported by a three-fold increase in retail sales managers, internal sales support and an improved service proposition.
Retail Sales Manager Matt Bell said: “I’ve presented Atelier to almost 20 potential showroom partners and the response has been fantastic.
“At least half have agreed to come on board so far. These range from small boutique high street type stores in upmarket locations to larger showrooms selling an array of mid to high end products.
“The proposition around Atelier and the protection we offer committed partners is second to none in our industry.
“Atelier is coming to market at a time when independent showrooms need support from manufacturers against some online businesses that damage brands and this has been very warmly welcomed.”
Showrooms who have signalled their intention to feature Atelier include Opulenza in the footballer-rich territory of Cheshire, which will commit to a large area of 11m by 6m for Atelier and a further area for the new Ideal Standard retail ranges.
Retail Sales Manager Gary Major has also had excellent feedback, with more than 20 customers presented to and all but one coming on board.
This includes Junction Two Interiors in the West Midlands which is thought to be the largest bathroom showroom in the UK.
Gary said: “We’ve had some good people come on board. The colours give something a bit different in the market place and people very much like the fact we have coloured brassware and coloured valves to go with it.
“The reaction to it so far has been very, very good. They can see that this is going to be a big range that they can get their teeth into.
“The fact we are being promised large amounts of real estate in their showrooms is brilliant.”