A new product display at Plumbase Merthyr Tydfil is already helping to drive a significant turnaround in sales, with the branch achieving £12,500 year to date following close collaboration with our Regional Account Manager, Gemma Reynolds.
Following a year with no sales of our products at the branch, Gemma identified this as an opportunity when she joined the business in May 2025.
She has been working closely with Branch Manager Stephen Fowler to develop ways to increase our presence within the branch, arranging a complimentary display stand to give our products greater prominence and help raise awareness among customers.
The results have been encouraging, with the branch generating £12,500 in sales this year to date, demonstrating the potential of increased visibility and closer collaboration with branch teams.
Trade Marketing Specialist Natalie Sartain said: “This is a great example of what can happen when we work closely with our branch partners and give our products the visibility they deserve.
“The display has helped to increase brand awareness with customers, while also providing a useful reminder to branch colleagues to recommend our products during customer conversations.”
Gemma added: “The team at Merthyr Tydfil have been really receptive to our support and have been great to work with.
“We’re working together to give our products more prominence in the branch, making it easier for customers to see what we offer and for colleagues to recommend our products.
“It’s fantastic to see that collaboration already translating into positive results.”