We are thrilled to announce that the i.life collection is taking centre stage as a major focus across all our marketing and sales channels. To drive awareness, generate high-quality leads and support the sales efforts of our sales colleagues, here is a breakdown of the key activities launching over the coming weeks:
Key campaign elements:
- Brand new i.life brochure.
- Updated i.life Collection landing page (live now: Big ideas for bathrooms of every size)
- Central campaign that will drive traffic to the new collection landing page and encourage visitors to use the dealer locator.
- Sales team refresher training with Chris Pearson. For those who have received a Workday invite from Chris, please ensure you accept and attend.
Marketing Executive Kelly Beazer said: “The i.life collections are a group of highly accessible ranges that have continued expanding since their introduction five years ago.
“This renewed focus on promoting i.life to end users reflects the importance of these ranges within our Ideal Standard brand and we’re looking forward to seeing the impact this has.”
How can you support this campaign?
- Use the updated landing page and new brochure in your client meetings.
- Engage with the upcoming digital ads to help amplify our organic reach.
- Use the refreshed NPI Hub and also the Training Hub to keep your collection knowledge up to speed.
- Utilise i.life imagery from the i.life Collection Folder