Colleagues can now get an inside look at how Villeroy & Boch and Ideal Standard are presenting themselves on the global stage at Milan Design Week.
In a new video on the intranet, Sven Ullrich, our Executive Vice President of Marketing, R&D and Product Management for Bathroon & Wellness, explains the concept behind the Design Continuum installation and, crucially, why it matters for the strategic positioning of both brands. The installation goes beyond product display, demonstrating how design, innovation and sensory experience come together to shape how our brands are perceived by the international design community.
Following a successful press launch, which attracted strong interest from journalists and designers alike, the video offers valuable insight into how this kind of high-profile activation supports our wider brand story, from heritage and craftsmanship through to future-focused innovation.
Watch Sven’s video on the intranet to understand the thinking behind the installation, and how it reinforces the positioning of both brands at the very highest level of design.