The renewal of Roberto Palomba’s role as Ideal Standard’s Chief Design Officer has earned a lengthy article on the kitchen and bathrooms news website BKU. An excerpt can be found below, with a link to the full story at the bottom.
A New Chapter, A Lasting Vision: Roberto Palomba and Ideal Standard
Renowned architect and designer continues to lead Ideal Standard’s creative direction within the Villeroy & Boch Group
Ideal Standard, part of the Villeroy & Boch Group, has renewed Roberto Palomba’s role as Chief Design Officer. The continued collaboration with the renowned architect and designer underscores the Group’s commitment to building on Ideal Standard’s design-led success and strengthening its global position as a benchmark in approachable contemporary design.
Since 2018, Palomba and his Milan-based studio, Palomba Serafini Associati, have defined Ideal Standard’s contemporary design DNA. Renowned for his human-centred approach, Palomba draws on the brand’s rich heritage while responding to the evolving demands of modern life and shifting customer needs. His design ethos centres on creating enduring products that seamlessly blend form and function, delivering lasting value and timeless relevance.