Preparations are well under way for ISH 2019, one of the world’s leading trade fairs for bathroom manufacturers, which takes place in Frankfurt from March 11 to 15.
Ideal Standard International will have a major presence at the event, with a large, purpose-built stand in one of the bathroom exhibition halls.
ISH takes place every two years at Frankfurt Fair and Exhibition Centre, attracting around 200,000 visitors and over 2,500 exhibitors, and is seen as a trend-setter for bathroom design.
This year, we will be unveiling our first product prototypes resulting from our partnership with Palomba Sarafini Associati and revealing a new brand story which highlights our design-led approach, our heritage and our position as bathroom sector leaders.
The UK business will be represented primarily by colleagues from sales and marketing, joining members of the central team and others from across the group business.
Our stand will feature a range of new products, including the significant non-residential products Intellimix taps, Sphero urinals and pre-wall frames.
UK Marketing Director Katie Cope said: “ISH is a huge opportunity for us to demonstrate to the industry that we are constantly evolving and we fully intend to stay at the forefront of bathroom design and manufacture.
“Our partnership with Roberto Palomba is a major moment for the group and our future direction, and our new brand story will really help to focus people on our core strengths as a long-standing industry leader.”