Our Villeroy & Boch Dining and Lifestyle products took centre stage at The Exclusively Show, with a strong presence across both the exhibition and press areas.
In total, 62 trade buyers, 19 media visitors and over 60 influencers engaged with our stands and the showroom, which is located in the same venue, the Business Design Centre (BDC) in Islington.
Among these were leading publications such as the Daily Express, Country Living Magazine, House Beautiful Magazine, Good Housekeeping Magazine, Sainsbury’s Magazine, Tableware International and Stil & Markt.
Key customers who visited included John Lewis, Fenwicks, Harrods, Selfridges, Arnotts, Brown Thomas, Heals, Wayfair and Carrefour
A household name since 1748, Villeroy & Boch is known for its quality, iconic designs and a passion for turning everyday spaces into something special.
In the UK, the dining and lifestyle team operates nationally, with products available online and through leading retailers including Harrods, John Lewis and Selfridges, as well as outlet locations in Wembley and Bicester Village in Oxfordshire.
The BDC has long been home to the brand’s London showroom, which previously showcased collections from both the dining and lifestyle and bathroom and wellness divisions.
Following the acquisition of Ideal Standard, bathroom products have now moved into our London Design and Specification Centre (LDSC), allowing the BDC showroom to become a dedicated destination for dining and lifestyle.
Timed to coincide with The Exclusively Show, the BDC showroom (pictured above and top) underwent a full refurbishment, presenting key ranges in a refreshed and inspiring space.
The Exclusively Show itself – an annual event for retailers, e-commerce buyers, media and influencers across the home and gift sectors – saw Villeroy & Boch host a stand in the main exhibition and a second presence in the press area.
Carl Lejon, Country Manager for Villeroy & Boch Dining and Lifestyle Northern Europe, said: “The Exclusively Fair was a great success. Our refurbished showroom brought the full Villeroy & Boch concept to life, awakening the emotional appeal of our beautiful products.
“We welcomed a steady stream of visitors – existing partners, new faces and exciting prospects. With this, we’ve truly created a brand home for Villeroy & Boch Dining & Lifestyle in the UK.”