Updated displays can now be viewed at the Armitage pop-up exhibition, which is planned to stay open into 2024.
These include the three way valve (pictured below), a competitively priced showering product in the London, retail, hotel and high rise markets, and a vanity unit and column unit from the Finesse furniture range (pictured top) which have been installed on the La Dolce Vita display.
Area Sales Manager Jonny Baig recently took along the team from building supplies firm Tippers, which has 12 stores across the Midlands, who were given a tour by Retail Sales Manager Gary Major (pcitured below).
Jonny said: “The pop-up is a fantastic tool. This was the second time we have used the facility to take customers and I already have a third booking due to people asking if it’s possible to have a factory tour and look at our products on display.
“Tippers thoroughly enjoyed their visit. The response to the pop-up I believe is also playing a driving factor in our proposal and has grown our opportunity with Tippers.
“The general feedback we had was very positive and they were very impressed by the whole operation, including the factory tour and displays.”
The exhibition, in “stage 20” on the second floor of the Armitage factory, features a mix of upcoming new product introductions, such as La Dolce Vita and Solos, and key existing ranges such as i.life and Silk Black. Further installations will be introduced in the spring.
The aim of the pop-up is to engage with new customers, show them our capabilities, what we have in the pipeline for new products and to excite them about the prospect of using Ideal Standard as a supplier.
Trade Marketing Specialist Tom Nash said: “We continue to have a stream of visitors to the pop-up and every one has been impressed by what they have seen.
“It’s a really powerful sales and marketing tool, whether you’re working with retailers, merchants or developers so if you haven’t been already I highly recommend you book to come along and bring some key customers with you.”
To find out more about booking the pop-up space for your event, contact Tom Nash at tnash@idealstandard.com