The Atelier Collections will be available to all our qualifying retailers from this month as we launch our premium range with Ideal Bathrooms.
The UK’s largest bathrooms distributor currently stocks our Bathrooms Collections and Essentials product ranges, with Atelier completing the retail portfolio.
Adding another distributor who now stock our entire retail offering will enhance the service proposition to our retail customers.
Ideal Bathrooms boast the following:
- Three distribution hubs offering delivery to 97% of the UK
- 57 new vehicles racked and matted to prevent damages
- Paragon route planning technology enabling a consistent 99% OTIF (on time, in full) figure
- Full external sales team of 10 sales managers as well as an internal business development team
- To support showroom refits, access to a showroom installation team
A launch event was held earlier this week at our London Design and Specification Centre ahead of Atelier Collections officially going live this coming Monday.
It was attended by a wide selection of the team from sales, customer service and operations, and included all three of the Ideal Bathrooms’ directors, demonstrating the importance to the business of the launch and our ongoing partnership.
Presentations were given by people from both companies, outlining our retail strategy and their sales strategy, before a live demonstration of our products was given.
Adam Evans, Channel Director (Independents, Retail and Distribution), said: “Going live with Ideal Bathrooms unlocks a much larger customer base and means we have more stock in the market, more availability, a better service proposition and the benefit of their sales and marketing teams.
“The launch event was a really positive day. You could see from the atmosphere in the room that Ideal Bathrooms can really see the potential of Atelier so we’re looking forward to seeing growth in this area going forward.”