Ideal Standard has been given exclusive access to important decision makers as one of Ireland’s biggest merchants launched a new bathrooms division.
Our Ireland team were the only sanitaryware manufacturer invited to present to Heat Merchants’ Managing Director Shane Colleran and Sales Director Mark Walker as part of the launch of their Bathroom Merchants brand.
The series of meetings was also attended by regional and branch managers, reps and estimators to re-launch Ideal Standard to their key decision makers after their recent acquisition by Wolseley, explaining how we operate and the level of expertise and benefits we bring to the table.
The meetings took place in Dublin, Limerick, Galway and Kildare and were organised by our Channel Director John Andrews, Residential Manager Ronan Mythen and by each regional executive.
They were held to coincide with Heat Merchants launching their new Bathroom Merchants brand, which provides their trade customers with a complete bathroom and showering product range.
Ideal Standard were the only sanitaryware manufacturer invited and will be their main partner in this channel going forward.
John said: “We now have a huge presence in the Bathroom Merchant trade brochure offering, along with a renewed focus on commercial and residential projects within their project team.
“We see the Heat Merchants group as an area of major growth potential in 2024 and we are confident that this collectively will help grow business with this partner over the coming years.”