Work on the pop-up exhibition at Armitage is nearing completion as we prepare to welcome customers to view the impressive displays.
Service engineers and a number of other colleagues are hard at work putting the finishing touches to the event space, in “stage 20” on the second floor of the factory.
The displays feature a mix of upcoming new product introductions, such as La Dolce Vita, Solos, Gusto and ALU+, and key existing ranges such as i.life and Silk Black.
The exhibition will open internally from early August before customers are invited to attend from the middle of the month. The pop-up will be in place until the end of the year.
The aim is to engage with new customers, show them our capabilities, what we have in the pipeline for new products and to excite them about the prospect of using Ideal Standard as a supplier.
It will also be an opportunity to strengthen existing customer relationships by again showing our expertise and pushing the “Singular” philosophy to demonstrate that we provide the full bathroom and washroom solution beyond the ceramic product we are best known for.
All core customer groups, including merchants, house builders, retailers, e-commerce outlets, buying groups and more are being targeted, as well as UK-based media who will be invited to specific events, such as installer days.
To find out more about booking the pop-up space for your event, contact Tom Nash at tnash@idealstandard.com
Photos of the work in progress can be seen below.
