Themed campaigns on the VictoriaPlum.com website and social media channels are helping to drive online traffic and sales of Ideal Standard products.
Following the launch of the Concept Space range on the site in October, the popular online retailer has offered high visibility promotional spots as part of its small spaces “thread”, where content is grouped around a central theme.
For Concept Space, this includes prominent home page banner linking to our blog on small bathrooms, presence in the home page featured articles, a promotional home page tile and posts across Facebook, Instagram and Twitter. See examples on the image above.
Channel Marketing Manager Shardee Manzouri said: “This is a great step forward for our online strategy. Campaigns create visibility of our brand which, in turn, drives sales.
“We are working with the VictoriaPlum.com marketing team to create an overall calendar of content that ties in with their inspirational themed campaigns or “threads” as they call them.
“The campaigns will be integrated to attract traffic through the stages of the consumer buying process, from researching ideas right through to purchase.”
The small spaces thread will be followed by one on accessibility, which ties in with the launch of Concept Freedom on Monday, 12 November.
It will also enable us to reinforce our position as experts in accessibility, working with occupational therapists.
This launch will complete our range offering on VictoriaPlum.com, following the launches of Tesi, Tempo, Concept Air and Concept Space since we first went live on the site in March. Further additions in the near future will now come in the form of range extensions.