Beggs and Partners in Belfast has become the first location in the UK and Ireland to launch a flagship Atelier showroom.
The merchant, our biggest customer in Northern Ireland, this week unveiled a display which included Conca, Extra, Dea, Linda X, Blend and Ipalyss from the Atelier Collections.
It also features a silk black display, as well as Strada II, Connect Air and Connect EQ from the Bathroom Collection.
The display was officially launched by Ivan Zupanovic, Director Market Activation Atelier, and was attended by more than 20 showroom staff from across Beggs’ six showroom branches.
They were given sales training on the brand and retail strategy as well as an in depth product overview followed by a bay by bay walk through the new showroom.
Adam Evans, Channel Director – Retail and Independents, said: "The reaction was really positive. They were excited about the unique designs we have and loved the look and feel of the showroom.
"They liked the fact the products are interchangeable – that you can mix and match – and that we are revisiting our historical designs."
He added: "Beggs and Partners is 62 years old and they have been doing business with us from the very beginning. This is their next chapter with us.
"The team can’t wait to start specifying the products with their customers and are looking forward to the busy time in January."
More photos of the showroom can be seen below.
