MKM customers got the chance to hear about the merchant’s exclusive Ideal Standard ranges at an exhibition at its Warrington store.
The trade day saw about 40 other suppliers from across the building supply industry exhibiting products to plumbers and builders from across the north west.
The aim was to enable customers to interact with suppliers and get help and advice on their products and services.
The Ideal Standard stand was set up with our popular Big Turn On Challenge, which helps to draw people in and promote our taps and also move onto conversations about other products.
Business Development Executive Liam Pryszlak said: “We have three exclusive bathroom ranges through the PHG buying group which are in their brochure and we have two displays of this in branch.
“This was the main talking point of the day with customers and we had strong feedback on the ranges from plumbers and local house builders.
“They like the presence of a strong brand as an alternative to the own brand product in MKM.”