ProSys launches next month with high hopes it could be a game-changer for the business in a number of channels.
A complete installation system for toilets, basins, urinals and accessories, ProSys is effectively a one-stop in-wall and front of wall solution which includes frames, cisterns and flush plates.
The aim is to win more full package business in the UK, which includes the frame, the toilets, the concealed cisterns and, importantly, the flush plates, which has been a target market for the company for some time.
Anil Madan, Marketing Communications Manager – Specification, said: “ProSys has a number of advantages over its competitors. It’s simple and hassle-free to specify as we offer specifiers a one-stop solution for all the system components.
“Between Ideal Standard and Armitage Shanks we offer the largest selection of wall-hung toilets, basins and urinals in the UK, with the vast majority compatible with ProSys frames and cisterns, and we now have a huge range of flush plates.”
“Finally, we offer peace of mind as we can guarantee the performance of ProSys if all the components in the system are Ideal Standard.”
With ProSys we are aiming to achieve approximately half of sales in residential, including hotels, with the other half quite evenly split between non-residential and our merchant and distribution customers.
The comprehensive offer includes:
• Four types of full height WC frames
• Two lower height toilet frames with cisterns
• Half height toilet frames
• Frames for use with wall hung washbasins
• Frames for use with urinals
• Frames for use with accessories, such as grab rails
• Two sizes of concealed cisterns
• A collection of 50 flush plates in a huge variety of shapes, colours, functions and materials
• Flush plate models branded Ideal Standard or Armitage Shanks, or unbranded