One of our main marketing campaigns for 2019 has gone live this week in more than 600 builders’ and plumbers’ merchants across the UK.
The campaign to promote our Doc M pack offer features striking visuals which highlight our unrivalled expertise in accessible washrooms.
It first rolled out into the specification market, with advertising, PR and printed materials targeting architects and specifiers,
Now, campaign kits featuring posters, leaflets, writing pads and more have been sent to more than 1,000 estimators in merchants, who can have a major influence on the products specified for construction projects.
Point of sale materials have been distributed to branches of independent merchants and nationals including Wolseley, Graham and Plumbase.
Ilika Copeland, Channel Marketing Manager – Trade, said: “The roll out into the trade channel marks a major expansion of the Doc M pack campaign.
“We have a very comprehensive Doc M pack offering and the expertise and credibility of Armitage Shanks to back it up, so we are aiming for significant growth in this area this year.”
The campaign will now move onto the distributors Ideal Bathrooms, Robert Lee and Smiths-Briten, alongside product sales training using our new interactive materials.
The materials are already live on the training portals of Graham, Wolseley and Plumbase and have been provided to the buying groups and key strategic independents.
Our dedicated page on the training portal of St Gobain, which owns Graham, can be seen below.
