The outcomes of the new Ideal Standard International brand story and positioning are beginning to roll out across the company.
Our brand “architecture” articulates the relationship between our Group and Power brands, and fine-tuning how to express their individual identities in terms of vision, messaging and look and feel.
As you may have seen in the Ideal4U update this week, the key elements of this work have now been finalised and are contained in the new Ideal Standard Brand Guidelines, which are available on Ideal4U.
This is also now having an impact on corporate brand-related assets, such as the PowerPoint template, which are being changed as part of the branding work.
The new slide deck (above) is now available for download from the Corporate Branding Section on the Ideal4U intranet and should be used with immediate effect.
This will be followed by a brand video and revised standard corporate presentation, as well as office and site branding assets. Business cards, corporate letterheads and email signatures remain unchanged.
UK Marketing Director Katie Cope said: “Our new brand story and positioning reflects our direction as a company in terms of design and thought leadership, our heritage and our aspirations for the future.
“Everyone in the company has a role to play in adhering to our brand guidelines and ensuring they use the correct templates in their work, and I would urge everyone to download the new PowerPoint template straight away.”