Hopes are high two new Atelier Collections ranges will make a splash in the market after their launch this week.
La Dolce Vita has been getting a hugely positive response from potential customers who have seen it at events like Clerkenwell Design Week earlier this year.
As the new entry level product for our premium Atelier Collections, it is at a lower price point than other ranges in the family, while still having the stunning design that characterises Atelier.
A very comprehensive range, La Dolce Vita is across all core categories – ceramics, bathing and fittings – and is complemented by Finesse furniture.
Chief Design Officer Roberto Palomba designed La Dolce Vita to echo the understated elegance of a relaxed Italian lifestyle, which is reflected in the balance of geometric shapes and forms inspired by nature.
It has already won the Red Dot Award for Product Design and an iF Design Award this year, and is packed with features like AquaBlade flushing, FirmaFlow cartridges and a choice of three PVD finishes on the taps.
The launch of La Dolce Vita is supported by significant resources to enable colleagues to promote it with architects, designers and retailers.
Chris Barley, Product Manager Residential Ceramics & Furniture, said: “There’s a lot of anticipation across the business about these two ranges, especially La Dolce Vita.
“The response we’ve had from people who have seen the product has been overwhelmingly positive and we’re looking forward to seeing the impact they have in the markets.”
Click on the links below to learn more about La Dolce Vita and Finesse.