Colleagues are being urged to get behind a big drive to get our Alu+ range set up and stocked in our customer base now that availability is strong.
The collection is expected to generate significant interest with customers now there are ample supplies to support the efforts of sales colleagues.
The collection stands out because of its modern colour palette of three low-sheen finishes, Silk Black, Rosé and Silver, which are complemented by beauty bars, Cerafine O Taps and accessories like the toilet brush and toilet roll holder, all in matching finishes.
Product Manager Lee Robinson said: “It’s great that we’re now able to fully promote and sell Alu+ with full confidence, now we have much stronger stocks and availability across the whole range.
“The range is beginning to get real traction because it offers affordable luxury and we now need to focus on maximising its potential to drive sales in the second half of the year.”
Alu+ is available with thermostatic showering options, a shower rail set with handset and shelves, and a shower system with diverter to easily switch between hand spray and overhead shower.
In addition to the design, which has a more youthful edge than our typical contemporary designs, Alu+ also has excellent sustainability credentials, which is important as architects and designers are increasingly factoring this into their decision making.
The range is manufactured from high quality recyclable aluminium that is made up of 84% recycled content, and is completely free from chrome, lead and nickel.
All plastic parts of Alu+ are made from high performance, drinking water compliant polymers to ensure water is never polluted with harmful plastics. In addition, all packaging is completely recyclable and free from single use plastics.
Follow the link below for more information, including pricing, availability, the internal sales brief, external sales presenter, volumetric data and marketing collateral.
A selection of images from the external sales presenter can be seen below.
