Ideal Standard has taken another step in building its profile among architects and designers with the launch of its own dedicated brand page on Architonic.
The Architonic website, which attracts more than eight million visits each year, serves as a global reference point for professionals specifying products and materials across the construction and interiors industries.
One of the world’s leading platforms for the architecture and design (A&D) community, its audience includes many of the key decision makers and influencers involved in design and procurement.
The new partnership with Architonic builds on the long-standing success achieved by the Villeroy & Boch brand on the same platform.
Brand Manager A&D Activation Maria Flesch, who leads the initiative for Villeroy & Boch Group, said: “Our collaboration with Architonic has proven highly effective in reaching and engaging the A&D audience over many years.
“Given its international reach and influence, extending this partnership to include Ideal Standard was a natural next step.
“Architonic offers a comprehensive suite of editorial, digital and event-based opportunities that ensure our brands are visible and active within this crucial community.”
Ideal Standard’s new profile page showcases the brand’s design-led approach and innovative product portfolio, with its first editorial feature on the ALU+ showering range now live in both English and German.
Alongside dedicated landing pages, the partnership includes editorial content, social media campaigns and event support, helping to raise awareness and strengthen relationships with architects, interior designers and specifiers worldwide.
Explore the Ideal Standard page on Architonic via the link below.