New silk black finishes on a range of fittings, ceramics and furniture are being released to market this month.
Silk black aims to offer a contemporary alternative to traditional white and chrome bathroom suites, enabling customers to elevate any room with a bold, all-black effect, or create visual contrast by adding only a touch of black to their designs.
The finish has been launched across a selection of product ranges, including taps and mixers, basins, toilets, shower trays, shower enclosures, furniture and accessories.
It is being targeted across a number of channels and categories, including renovation projects and new builds in hotels and residential bathrooms.
Products given the silk black treatment include Tesi furniture, toilets and bidets, Ceraline and Cerafine O taps, Ceratherm T shower mixers and Idealrain hand sprays and rain showers.
It is also available on the Ultra Flat New shower trays, shower enclosures, wet room panels, bathroom accessories and kitchen fittings.
Marketing Director Katie Cope said: “Silk black is very much on-trend and is aimed at hotel chains, developers and homeowners who want to make a bold statement in their bathroom and en-suite.
“We are confident that this will play well in the UK market and look forward to seeing the first specifications featuring this striking new finish.”