Ideal Standard International has announced a unique series of hybrid events – the Together World Tour – which promises an approach unlike anything else happening in our industry.
The six events will be staged in Milan, Berlin, London, Paris, Dubai and Shanghai, addressing a global audience through a fusion of digital content and physical interactions across these key locations.
They will feature world-premiere product launches, delving deeply into the design culture of each of the cities and with content targeted at the architecture and design community.
Colleagues are being encouraged to build anticipation among customer groups with the aim of ensuring a large audience of people who are interested in the topics and have influence within architecture, design, and social and traditional media. It is also hoped that Ideal Standard staff will sign up for the events.
Marketing Director Katie Cope said: “The group business is going all-out to develop something truly exceptional with the Together World Tour.
“The past 12 months of doing things differently has led to people becoming familiar with virtual events but these promise to be beyond anything our competitors are doing.
“The Together World Tour represents an opportunity to really step up our claim to design leadership in the bathroom and to make an impression with existing customers and those we are trying to bring on board.
“We are encouraging colleagues to begin talking to external contacts about the events and to watch out for the official launch, which will go big across a variety of channels. These will also be excellent events for our own teams too.”
The first event of the Together World Tour will be held on 21 April in Milan, with the other events following into 2022.
They will be packed with a mixture of live and streamed content, simultaneously translated into several languages.
The interactive experience will encourage participants to engage with the live event, click to discover new collections, or zoom in on a location to unlock exclusive content.
Participants will also be given the opportunity to individually connect with our Chief Design Officer, Roberto Palomba, and other key personnel.
To register now visit togetherworldtour.com